What developments will we see in vaping over the next ten years?

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BY TOMAS ZALATORIS

2018 was probably the year that vaping finally went mainstream. For example, for the first time the NHS promoted eCigs as a quitting aid as part of their Stoptober 2018 campaign. An increasing number of people see vaping as a viable alternative to cigarettes, one that fits their personal image, lifestyle and desire for a pleasurable, healthier adult habit.

Given this let’s look ahead to the key trends and developments that will affect people vaping in the future.

The terminal decline of smoking

People know smoking kills, and governments will continue to regulate cigarettes out of existence. The number of people taking up smoking is  continuing to fall. 

A global surveys of smokers found that in most countries there was a significant desire to quit. However until recent years they have not found an alternative that replaces the pleasurable aspect of the habit of smoking. With more awareness and scientific research there is greater  clarity on health impacts of  vaping – something that didn’t exist with smoking in its early stages. The vape industry brands that will flourish will be those who work closely with healthcare providers, researchers, and healthy lifestyle companies and brands, to continue to credibly promote themselves as the 95% healthier alternative for wannabe ex-smokers for the next decade.

Youth Concerns

Concerns have been raised about vaping and eCigs becoming a gateway to smoking and addiction. One brand under scrutiny is Juul. Its slick compact and neat vaping devices are seen as being particularly attractive to image conscious and tech-focused teenagers. Although there is little evidence to back up the theory – as smoker numbers continue to decline, and because regular use remains confined to adults who previously smoked – for the vaping industry to continue to grow, regulation and a focus on safeguarding young people will need to be a priority.

In the scramble for exposure and sales it will become increasingly important to sell products on a secure, regulated vape specific marketplace, ensuring quality and safety and maintaining trust amongst health conscious consumers. For example, UK-based Clouder is an e-commerce vape destination that establishes partnerships with local sellers and major vape brands to give vapers a wide, reputable choice of products with real customer reviews. As vape brands grow they will want to shake off the stigma that currently surrounds vaping. This means we are likely to see further alignment with large online marketplaces, age-appropriate brand partnerships and sponsoring of adult-targeted events that show their legitimacy and responsibility towards consumers. 

Other health developments

Another major health development that will continue to attract interest is Cannabidiol (CBD) oil. More state authorities and countries will be exploring the legalisation of cannabis for medicinal purposes as the medical benefits of CBD oil are investigated and verified. 

Where it is legal, CBD vape liquids and oils are popular and  anecdotal reports from users state that it helps with conditions such as anxiety and epilepsy. There are growing public calls for further research into the medicinal capabilities of CBD

This presents an opportunity for vape device and liquid manufacturers to work closely with the medical industry in relation to CBD. The vape industry already has a focus on health for ex-smokers, and that will inevitably broaden to look at how vaping can enhance overall health and mental wellbeing, using  natural compounds. Vaping is the most efficient way to get CBD into the body, and therefore could be the future choice for people with a range of health concerns. 

Innovations in technology

Smart vaping devices are likely to become the norm over the next few years. Some already exist to give ex-smokers control over their nicotine intake and help combat dependence on the drug. 

Other current smart device innovations focus on child safety, with personal activation settings that prevent another person using someone else’s device. Health monitoring and tracking usage is also emerging – a patent for an electronic smoking device with connectivity to track and limit usage was recently filed by Philip Morris (maker of Marlboro). Another usage tracking device exists which actually calculates how much you are extending your lifespan each time you vape! As vaping evolves as a health and lifestyle enhancement it is inevitable that vape devices will adopt features similar to fitness and health trackers to show people the real impact.

New flavours

We are already seeing vape liquid flavours evolve as vapers become more attuned to their preferences. There is likely to be a move away from sweeter flavours that tend to appeal to younger audiences, as legislation to prevent vaping attracting  younger users is enacted.

Nicotine still plays a big part in vape liquids as vaping is still predominantly used as a quitting aid. But there are signs that vaping will move beyond that and the use of liquid flavours will become part of an all round healthier lifestyle. Vapers are already managing their nicotine intake, gradually reducing with lower concentrate liquids, but flavours can also play a big role in weaning people off the drug. 

There will be increased focus on using eLiquid flavours as mood enhancers to replace the effect of nicotine; flavours in foods such as berries, chocolate and tea have been found to be chemically similar to a mood stabilising drugs, and  tastes, such as dark chocolate and cocoa, could provide the pleasure experience of a luxurious treat (without the calories and overindulgence!). 

Another innovation is the addition of supplements to eLiquids; for example, people with Vitamin B12 deficiencies are already trying vaping as an alternative to injections, sprays and tablets.  The potential for new flavour combinations and vitamin boosts is huge and this could be the biggest trend we will see over the next 10 years. 

Everything that is currently happening; cooperation with regulators, smart tech innovations, and development of liquids that enhance nutrition and mental health are indications that vaping is ready to develop from a quitting aid-turned-subculture trend, into a mainstream healthy lifestyle choice.

ABOUT THE AUTHOR

Tomas Zalatoris is CEO and co-founder of Clouder.co.uk, the UK’s first established online vape marketplace. He founded the company at Imperial College London in 2015 alongside Clouder CAO Sebastian Mineev.

Referred to as the ‘Amazon of vape’, Clouder allows third party sellers and manufacturers to sell vape products directly to customers. Backed by UK vape industry leaders and working with more than 60 vape stores, manufacturers and distributor partners, they offer a large selection of items at some of the most competitive prices to consumers, by aggregating

dozens of sellers representing hundreds of products under one platform.

Clouder is a unique ecosystem which adds value to both B2C buyers and B2B sellers by providing an unrivalled PAAS solution for flawless and secure trading.

They also recently introduced a new Clouder Club subscription service, where customers receive a curated box of premium vape juice at up to 75% off retail prices, enabled

by exclusive mutually beneficial. Partnerships with UK manufacturers and factories.

Website: www.clouder.co.uk 

Crowdfunding: https://www.seedrs.com/clouder1

Twitter: https://twitter.com/clouder_it 

Facebook: https://www.facebook.com/ClouderApp/ 

Citations: 

A global surveys of smokers found that in most countries there was a significant desire to quit.

https://www.smokefreeworld.org/newsroom/new-global-survey-points-key-issues-needs-and-gaps-fight-end-smoking 

In the UK, the NHS is promoting eCigs for the first time as a quitting aid as part of their Stoptober 2018 campaign https://campaignresources.phe.gov.uk/resources/campaigns/6-stoptober/resources 

[Vaping] as the 95% healthier alternative for wannabe ex-smokers 

https://www.gov.uk/government/news/e-cigarettes-around-95-less-harmful-than-tobacco-estimates-landmark-review 

The prospect of vaping and eCigs becoming a gateway to smoking and addiction and bad habits https://www.sciencedirect.com/science/article/abs/pii/S0277953614005334 

One brand under scrutiny [for targeting young people] is Juul https://www.newyorker.com/magazine/2018/05/14/the-promise-of-vaping-and-the-rise-of-juul 

Smoker numbers continue to decline https://www.iflscience.com/health-and-medicine/so-your-teenager-vaping-e-cigarettes-should-you-worry/ 

Regular [vape] use remains confined to adults who previously smoked https://www.ncbi.nlm.nih.gov/pubmed/28850065 

[CBD oil]  users anecdotal reports state that it helps with conditions such as anxiety and epilepsy https://www.ukuncut.org.uk/guide-cbd-vape-oil-uk/  

Health monitoring and tracking usage is also emerging [in vaping devices] https://gizmodo.com/the-future-e-cig-comes-with-an-internet-connection-and-1644801806 

Flavours in foods such as berries, chocolate and tea have been found to be chemically similar to a mood stabilizing drug https://www.acs.org/content/acs/en/pressroom/newsreleases/2012/august/good-mood-foods-some-flavors-in-some-foods-resemble-a-prescription-mood-stabilizer.html 

People with Vitamin B12 deficiencies are already beginning to try vaping as an alternative to shots and supplements  https://www.elle.com/beauty/health-fitness/a22851479/vape-vitamins-b12/ 

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