Business Growth in Difficult Times: 4 Things to Try on for Size

Running a business and sticking to a plan to grow it through difficult times isn’t for the faint of heart. While expansion at a time when others are struggling is never easy, it’s fair to say that business never really is!

So, why not throw out your reservations and push ahead because the time is going to pass anyway. When you look back, what did you do with the time that’s now passed? Your eventual answer will be quite telling. Make sure you’re happy with it!
To help give you some ideas, here are four things to try.

1. Look for Active Collaborations If you’re lacking in confidence at the thought of going it alone, look for collaborations with other small businesses where female founders can get together to support each other.

Work Together to Produce Something More Than the Sum of Its Parts

Look for common points of interest or ways that your abilities can become complementary to each other

Take the opportunity to bounce ideas off each other to see what sparks it kicks out and those that ignite. Grab the best of these exciting ideas and forge a plan to push ahead with them.

Focus on Why Businesses Should Purchase the New Product or Service

Selling is more important than ever in today’s business environment. People must be convinced about why they need your latest product or service. If they’re unmoved, they won’t open their purse or wallet.

You need to know the answer to why people should buy a new product or service before doing any marketing or getting on the phone with prospective buyers. Have your talking points ready and plan for objections and how to turn those around.

2. Deliver Better Through Your Website
A mediocre website presence isn’t going to impress anyone. If the brand logo looks cheaply produced, then it’s not going to make a strong impression (or it will for all the wrong reasons). A graphic designer can create an original logo that gets attention whether your business is run by a solopreneur or a team of twenty people in an office.

Look at your website. Does it look thoroughly modern and impressive? Does it load quickly and perform well on a smartphone or tablet, or only on a desktop PC? If it’s lacking any of the required bells and whistles, or it’s just not delivering on one or more fronts, then you probably should get a website redesign to refresh it.

If you believe that you need a better website, check out They have extensive experience producing bespoke websites for a range of clients and are capable of producing attractive, fully featured sites on a platform of your choosing. Creatives are a bit of a specialty because they’ve worked with interior designers and DJs, but they support all types of clients looking for a better digital presence.

3. Focus More on Referrals and New Clients

It can be difficult to ask existing clients for a new arrangement or sell them a new product, as the majority will be looking to reduce their business outgoings at this time.

With that said, your current clients may know business colleagues who are expanding or at least purchasing various business services in the course of operating their company. Talking with your clients to see if they have a useful referral for you is well worth it. They won’t feel bad about saying no to purchasing something new if they can pass on a genuine contact.

Beyond this, pursuing leads to find new customers is more important than ever right now. To maintain your current sales, it’ll be necessary to add new clients who are more actively placing new orders. Accordingly, triple down on this effort to do more to achieve your targeted growth rate.

4. Double-down on Customer Service

While it may not directly give you more business, upping your customer service levels will work wonders for retaining existing customers. It will also boost your brand reputation online too.
Word of mouth still plays a part in getting new customers. When they hear good things from fellow business owners, they’re more likely to give your firm a try.

Look for bottlenecks in the service execution; common points of complaint from customers and other indicators are a good place to start. Examine customer response times to inquiries originating from email, live chat, or other touchpoints. See how these can be speeded up.

Consider picking up a copy of Up Your Service! by Ron Kaufman, too. He’s been successfully teaching companies how to improve their service levels for over a decade and lays out his recipe in his bestselling book.

The key to growth is to not allow yourself or your business to come to a standstill. Nothing good comes from idle hands. This is the same in business as it is in life.

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