SmartPurse is a growing start-up that aims to revolutionise the way money is discussed, planned, saved and spent by women. We’re a unique money coaching and learning toolbox offering independent support and information. Through our innovative digital platform we provide; training courses; self-learn modules; interactive content and a vibrant community of women taking control of their money. We also offer our members access to heavily vetted and trained financial coaches.
Co-founded by Jude Kelly, CBE and Olga Miler in 2018. SmartPurse is supported by a group of global thought leaders in gender equality and finance. We know there is a substantial and growing market opportunity for a powerful social purpose hellbent on supporting independent financial education, and we’re at the forefront.
Olga is an award-winning global innovation and marketing expert, with 15 years of experience in financial services. Specialist in financial education, sustainability, and gender-smart investing solutions. Former Managing Director UBS Wealth Management, developed global change program and women segment strategy, trained over 4,500 financial advisors.
Established the UBS Gender ETF, with over 500m US$ invested in the 2nd largest global instrument in it’s category. TEDx speaker and accredited writer – reaches over 550’000 people in Switzerland with blog “Women & Money” on Watson news. Board member of the Cherie Blair Foundation for Women. ‘Inspirational Woman of the Year 2019’ by CityWealth Magazine, Senior Leader in Fintech Powerlist by Innovate Finance, 2021 entrepreneurs to watch by Tech Round.