Are you forcing your customers to contact your competition?

Far too many companies annoy and frustrate their customers before they even communicate with them. In…

Why your marketing needs an Avatar (or why every marketer needs to think about lawnmowers)

Marketing isn’t cheap, so it’s understandable that business owners look for value for money. And that leads many to pursue a strategy that targets a large audience. Which can be a mistake, says Shweta Jhajharia of The London Coaching Group.

Workplace menopause study finds ‘women feel they need to cope alone’

New report from University of Leicester calls for menopause-friendly workplaces and culture change programmes. A call for more menopause-friendly workplaces is made in a new Government report prepared by a team from the University of Leicester.

Why would a woman want to work in a dangerous male environment? Why work with violent offenders and put yourself at risk?

We asked Dr Stella Compton Dickinson, author of The Clinician’s Guide to Forensic Music Therapy, to find why she chose this work and how she keeps safe…
,

A Private Brunch or Lunch with Professor Jimmy Choo OBE in support of The Diana Award 

Presented by TV's Carol Smillie & TV Business Expert, Kate Hardcastle. Join a select number of V.I.P’s for an exclusive brunch or lunch to enjoy luxurious refreshments in the sumptuous surroundings of Harvey Nichols, Leeds at the Fourth Floor Restaurant - Tuesday 6th September at 10.30am.
,

Driverless Delivery Vehicle to Hit UK’s Roads in 2018

A Welsh start-up is on track to deliver one the of first road-legal A.I.-controlled autonomous vehicles in 2018 thanks to a successful crowdfunding round.

What’s your influencing style? Push or Pull?

In work, persuasion and influence is big business.  It’s the stuff of deals through to the lubricant for smooth running relationships. Your effectiveness at influencing others will impact how people judge you...

How to get your next job or promotion - Finding your sales voice

In life you are either selling, or being sold to. And in the context of job-seeking; if you don’t sell yourself when looking for work, you should expect someone else to land the job you deserve. Selling yourself in the job market is about finding your voice.
,

BuddyWith launch - a new community bringing parents together for support and expert advice

BuddyWith.org.uk is a new online and offline community for parents. BuddyWith specialises in bringing people together with similar families, whether that is twins, special needs, new parents, single mums or dads, or parents who would simply like some downtime and to meet other people. 

4 strategies for strengthening your Brand Equity

How much is your brand worth? Donald Trump values his personal brand at more than $3billion. While being knee-deep in international intrigue and political controversy aren’t problems most business leaders have to deal with, the fragility of brand equity is something that all entrepreneurs need to be aware of.