The 4 Tools You Need for Marketing Success

It doesn’t matter how much you spend on your marketing campaigns, if they are not delivered correctly, they will be a waste of time and money. You could rely on manual customer data collection and research, and you could even stick to paying those social media platforms a chunk of money to get your name out, but there are often other methods available that are much more efficient and effective. This is where marketing tools come in handy and, although they’re not guaranteed to make your campaigns successful, they’ll certainly give you a better chance. Here are the tools you need to get the marketing job done right.

  1. Pie Sync

When it comes to marketing, it’s crucial you have the right contacts in place at all times. The problem most marketers encounter is when it comes to customer data management across the different apps/devices they use to market. Some apps will provide different customer information (some don’t provide much detail at all), whereas other devices don’t support certain apps. To counteract this issue, using PieSync will help you sync all your contacts in one place, regardless of the marketing apps & tools you use. This tool will help you with Hubspot and Mailchimp integration, and it even works with apps like iCloud, Google Contacts, Cin7, and many more popular marketing apps. 

  1. Typeform

Marketing isn’t all about connecting to potential customer and hoping they purchase your products/services, it’s also about collecting customer data and getting to know them. This is where Typeform comes in. It’ll help you quiz your customers and ask them what they really want from the industry you serve. You can also create professional forms for newsletter subscriptions and email support. It’s a simple tool, but it’s one that will help you get to know the specific individual you’re targeting. 

  1. Grammarly

A simple tool to the eye but it’s one that shouldn’t be overlooked. Marketing is all about trying to get people’s attention, and you can’t do that with poor grammar. Grammarly can be used as an add-on for all the popular web browsers, and it can be integrated with the popular marketing tools you already use. Newsletters, contact forms, emails and customer engagement all rely on you being accurate with grammar, and this is the tool that will make that happen. 

  1. CoSchedule Headline Analyzer

Your subject lines in the emails you send out to market are crucial. They may only contain a few words, but it’s those few words that will pull readers in to see what you’ve really got to offer. This tool is simple but it really does make the difference in terms of how many people will open your emails. Type in a line and it will analyze it and give you a score. If that score isn’t high enough, you need to start being more creative. If the score is high, you could well have a subject line that really draws attention.

Marketing a business is by no means stress-free, but with the introduction of the above tools, you can be sure the process is much easier to deal with, and you’ll have a much higher chance of running marketing campaigns that produce better results.

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