5 Important Steps for a Successful Digital Marketing Strategy


You may already know a thing or two about how vital digital marketing is to the success of your business, but do you know how to implement an effective digital marketing strategy? A 2019 study by Smart Insights found that 46% of businesses hadn’t even laid out a digital marketing strategy, while 16% of those that did were yet to implement it. 

Having a well-defined strategy will allow you to find valuable insights about the performance of your marketing activities, giving you the opportunity to learn from mistakes and facilitate growth. Let’s take a look at 5 important steps that will ensure your efforts make a real impact. 

Define Your Mission

Defining your mission is simple – what do you want digital marketing to do for your business? Once you have this in place, analyze your previous marketing efforts and use that information to set achievable goals for your new strategy. The aim, of course, is to do better. Use analytics tools to measure your success as you progress. 

Map Out Your Plan

Map out your plan in the form of editorial calendars, timelines and content mapping tools. By having something tangible to weigh your progress against, you can identify where to make improvements. Focus on obtaining statistics that tell a story about the behavior of your customers, as this is what really affects your ROI.

Leverage Your Current Framework

Building on your current framework is especially helpful if you’re on a lower budget as it allows you to leverage what you already have in place. For instance, if your website is up, running and optimized, consider setting up a newsletter to capture your prospects and push them to convert. 

In this case, start by taking a look at some good newsletter examples on Sendinblue, which happens to offer one of the best email marketing tools available. They also offer a variety of other powerful cloud-based marketing tools that are perfect for small to medium-sized businesses, including CRM, retargeting, landing pages and more.

Identify the Right Channels

This isn’t always easy, as there are many channels (and tools) to choose from, and statistics alone don’t paint an accurate picture. Take this marketing ROI comparison on OpenView Partners. They found that an Econsultancy study showed PPC to have the best ROI, while a GetResponse study ranked it as the worst. 

Another Medium post by The Mission details the 25x ROI potential of newsletters. There’s no universal solution, but elements such as a website, social media presence, content and email marketing strategy are reliable and affordable enough for any business to use. 

Understand Your Audience

Even the most comprehensive strategy is of no use if the audience is not considered. They are the heart of your plan and it’s up to you to capture their attention and satisfy their desires. Think about what makes them tick, what problems you can help them solve and even who will influence them – the answer can be part of your social media strategy.

Once you have a well thought out plan in place, it’s time to get to work. Remember to analyze consistently, keep up with trends, and strive to reach beyond your targets. 

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