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Go Pink this October

I, like many of you reading this, have seen the devastating effects of a cancer diagnosis within my family. This news turns the world upside down not only for the person receiving the diagnosis, but for their loved ones, too. The effects last far longer than an all-clear for that person, or for those left behind through loss of a loved one.

Three Tests to Measure the Strength of Your USP

Whatever your business is, someone else is doing it too – and the success of your business depends on how well you stand out in your particular crowd. That means pinpointing and developing your Unique Selling Proposition (USP). Your USP is what makes you the go-to supplier in your area. If you’re not the go-to people, your USP needs a bit of work.