Entries by Ruth Lloyd-Williams

Three Tests to Measure the Strength of Your USP

Whatever your business is, someone else is doing it too – and the success of your business depends on how well you stand out in your particular crowd. That means pinpointing and developing your Unique Selling Proposition (USP). Your USP is what makes you the go-to supplier in your area. If you’re not the go-to people, your USP needs a bit of work.